Brand
Responsibilities
Web design
Brand Identity
Content design
Clothes design
Project
Further brand development
Website redesign
Summary
Eric the Sailor
Eric the Sailor is a vintage beachwear brand based in Copenhagen. The creation of the brand was inspired by a sailor named Eric and his crazy adventures at sea. The team behind Eric the Sailor wanted to further define the brands identity and improve the visual design as well as the usability of the website in order to really convey the message behind it’s origin. Later on I took part in developing the yearly marketing plan.
Home Page
Product Page
Desktop view
The original website, specifically the landing page was overcrowded with information. The focus was put too much on selling which in turn lowered the credibility of the brand. When redesigning the website I wanted to make the content more digestible. That was done by showing where the information was rather than showing a lot of information at the same place.
Mobile view
Since the majority of traffic to the website comes from mobile devices it was very important to make the website responsive. Therefore mobile design had to be considered from the very beginning of the project.