Brand
Responsibilities
Web design
Brand Identity
Campaign development
Asset design
Project
Summary
PureLeaf
PureLeaf is a sustainable hand made jewellery brand. Their focus is uniqueness of every piece of jewellery made from nature. I was asked to redesign their website with the main focus on emphasising the sustainable aspect of the brand as well as the production process and a user friendly filtering system for the shop page. Along the website redesign I worked as a part of a team on further development of the brand identity and the yearly marketing plan.
Home Page
Product Page
Desktop view
When creating the homepage design I wanted to display all of the jewellery categories in a same section in order to showcase the diversity but at the same time to minimise the space used in order to push the sustainability/production proces section further up the page.
When it came to the product page it was all about elegance and creating visual hierarchy amongst the content displayed
Mobile view
In order to maximise the mobile experience, I put main focus on Imagery. Reading big paragraphs on mobile devices is not so pleasant therefore the text content was limited but at the same time available for the user if they wanted to do any further readings. Similarly filtering section was hidden in a side menu in order to maximise the space available to showcase the products.